About Us — BrandABT

An Honest Talk

Most marketing advice
is designed to confuse you.

Here's something most agencies won't say: the marketing industry profits from your confusion. The more complicated it seems, the more dependent you are on the people charging you for it. Complex dashboards, vague "brand awareness" campaigns, CPMs and impressions that don't translate to a single rupee of revenue - this is the standard.

We built BrandABT on the opposite principle. Every rupee you spend should have a clear reason. Every piece of content should serve a business goal. Every ad should be trackable to an outcome. If we can't explain why something works, we don't recommend it.

We also work with a small number of clients at a time deliberately. Because when you spread thin, you produce average. And average is exactly what we're trying to help brands escape.

"I watched too many honest founders with genuinely good products lose to competitors with worse products but better marketing. That gap — between product quality and brand perception — is what BrandABT exists to close."

— Founder, BrandABT

Our Story

Started in Jaipur.
Built for all of India.

BrandABT started with a simple observation: Indian brands are full of ambition but starved of strategy. Founders are working 14-hour days on the product, on operations, on customer service and then being handed generic content calendars and told to "post consistently."

That is not strategy. That is noise management.

We built the growth partner we wished existed. One that thinks like a co-founder, not a vendor. One that earns trust by being honest about what works, what doesn't, and what we'll actually do about it.

We are based in Jaipur and work with brands across India — D2C, personal brands, local businesses, EdTech platforms, wellness, real estate. The category changes. The conviction doesn't.

20+

Active Brand Partners

25%

Avg Sales Growth

3×

Avg Reach Growth

₹1Cr+

Ad Spend Managed

What We Stand For

Three things we never
compromise on.

◈

Radical Clarity

We don't use jargon to sound smart. We explain everything strategy, creative decisions, campaign logic in plain language. If you don't understand why we're doing something, we haven't done our job. Every decision has a business reason, and you will always know what it is.

⟳

Systems Over Sprints

We don't do viral campaigns that die in a week. We build repeatable systems content frameworks, ad structures, audience pipelines — that work without your constant attention. The goal is a brand that keeps growing even when you're focused on running the business.

◎

Earned Partnership

We earn the word "partner" — we don't just claim it. That means we tell you when something isn't working before you ask. It means we think about your business even when we're not on a call. It means our success is measured entirely by yours, not by our own deliverable count.

Our Team

The people doing
the actual work.

Co-Founder

Tushar Chakraborty

Co-Founder & Brand Strategist

Tushar is the brain behind every strategy that shifts a brand's trajectory. From the first audit to the final growth plan, he connects every decision to a business outcome. If your brand is going somewhere, Tushar drew the map.

Brand Strategy Brand Audit Growth Planning Positioning Strategy Sessions

Co-Founder

Aryan Phogat

Co-Founder & Head of Execution

Aryan turns strategy into presence. He's the one who makes your brand real on the internet — testing, experimenting, and iterating with the precision of a scientist. Where Tushar plans, Aryan builds.

Execution Digital Presence Experimentation Growth Systems Campaign Management

Sales Head

Ayush Bindal

Head of Sales & Brand Research

Ayush finds brands before they find us. He identifies high-potential brands, researches them deeper than anyone else, and brings them into BrandABT's world. If your brand has potential, Ayush already knows about you.

Sales Brand Research Prospecting Onboarding

Meta Ads Head

Ayush Agarwal

Head of Meta Advertising

Ayush runs the campaigns that actually move the needle. Awareness, reach, sales — he engineers each one with a structure built to deliver results. His mind lives inside Meta Ads Manager and his campaigns show it.

Meta Ads Campaign Strategy Audience Targeting Performance Marketing

Production Head

Ranjeet Singh

Head of Video Production

Ranjeet makes your brand worth watching. Every cut, effect, sound, and edit is crafted to stop the scroll and hold attention. The video content that builds brands online — that's his work.

Video Editing Reels Production Motion & Effects Sound Design

Creative Head

Ananya Ghosh

Head of Design & Creative

Ananya shapes how your brand is perceived. Every design she creates says something — and she makes sure it's saying the right thing. High-quality, intentional visuals that work in your favor, not just look good.

Brand Design Ad Creatives Visual Identity Social Graphics

And to every person behind the scenes — you know who you are.

Built on anger.
Run on conviction.

Most marketing advice
is designed to confuse you.

Started in Jaipur.
Built for all of India.